Branding is creating a positive connection between a target audience and a brand through a set of engaging and memorable solutions with a brand strategy.

Big Blue Rebrand

Big Blue is a South African business that provides locally produced fashion and cool retro gifts. Many of it's items are retro and humorous. This should be represented by the branding which was what I thought the new logo failed to do as it did not show any local qualities to the country and looked more like a corporate compromise.

Current Big Blue brand mark.

Redesigned Big Blue brand mark.

Big Blue website mock-up and corporate stationery

Big Blue product mock-ups inside and outside as well as a mock-up storefront.

Big Blue clothing and accessory mock-ups.

Big Blue mobile phone case product mock-ups.

Holland & Barrett Rebrand

Holland & Barrett is a leading health and wellness retailer in the U.K., Europe and the world supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.

Even though the company had recently had a rebranding, the new identity was out of touch with the roots of the company. What it needed was  a bit of modern style mixed with the old to retain the history of the company while moving it forward into the future.

Current Holland & Barrett brand mark.

Rebranded Holland & Barrett brand mark.

The store layout was inspired by the logo from which elements were used for shelving and the checkout desk.

Scannable QR price barcodes in-store so a customer can find out more information on products and specials through the H&B app.

An online catalogue for the brand and it's online customers who still enjoy browsing through a magazine, especially an eco-friendly one.

An in-store/mall banner was also developed to advertise promotions within the stores.

An all-natural fibre bag was developed as another branding tool that is completely

eco-friendly.

South African National Team Rebrand

The South African national rugby team has a long history which is unfortunately synonymous with racism and apartheid which was finally ended after decades of struggle for the indigenous black population.

The emblem was retained to keep unity for the people as they emerged from the dark past, but due to it's use throughout the apartheid regime it still remains a symbol of negativity and segregation.

This rebranding of the team is an opportunity to break those ties and create a new symbol for All of the countries people to get behind and show utmost support for and ultimately, give hope to people of all colours that they can become one of these national heroes.

Current national team logo

The rebranded national team logo with the word 'Inyathi' which would be the name of the team, and it means buffalo.

Two posters were produced, the first being the introduction of the name change with a tag line which would assure fans that nothing was changing about the team except for the representation to the world.

The second poster announced a rugby match which showed a herd of buffalo chasing down a lion on a rugby pitch, announcing to the world that this team is fearless.

This is a billboard produced to announce the first match using the new teams rebranded logo and colours, again showing the fearlessness and power of the animal used to represent them.

The updated and rebranded website with a following page showing one of the team members stats and details.

The two taglines of 'New name. Same team. New logo. Same game' and 'It's not a change, it's an upgrade' give reassurance for the fans that the team remains the same.

Mock-ups were made for three social media sites to show how the new image would be displayed and showcase the imagery of the team in their new gear while in action.

The three social media applications were Facebook, Twitter and Instagram.

A separate social media application was created to showcase all things 'Inyathi' for the fans of the team and to also promote an interactive AR competition whereby fans could use the AR images to take selfies and possibly win a day with their favourite player.

Apparel and collateral items were mocked up to showcase how the new look could be appllied to items that might be sold to the fans of the team.